Personal Branding- this was the lesson I gave on June 8, 2012
I asked my students to think of how they would introduce themselves to people. What would they say besides their name?
These are what they came up with: I'm a graduating student...; I'm majoring in English...; I come from Taiwan...
I then rephrased my question to: If you were to market yourself, what adjectives could you think of to describe your abilities?
I wrote on the board the word, Brand. I asked students to throw in answers of what they think this word means (listing them on the board). This is what we came up with:
- it is a symbol or trademark
-a name given to a product or service
I then moved on to discussing 'personal brand' and why we should care about it. I asked my students to think of their qualities, what makes them unique.
I drew two columns on the board with the following headings:
Student brand | Personal brand
-smart | smart
-hardworking | proactive
- earnest | creative
-inspiring | competent
-positive | experienced
-cunny | productive
Passion- this is priceless, you can learn skills. love what you do
Energy- pursue what you love to do
There's more to this that happened in the classroom, but the point of the lesson is for the students to discover their own self-worth. Self-impression is important and an awareness of what and how people think about you is valuable in gaining self-confidence or simply just improving yourself.